Fideliya gives a boutique its own loyalty card, issued into Apple Wallet and Google Wallet on every plan including Free. The shop designs the card, prints a QR code for the counter and one for the bag, and starts enrolling customers the same day using the phone already behind the till. Nothing is installed on the customer's phone and nothing new sits by the register.
A boutique loyalty card is not a discount scheme. It is the thing that keeps the shop present during the long gap between one visit and the next.
The gap is the whole problem
Independent retail runs on a slower rhythm than food. A customer does not come in daily; they come in when a season turns, when something is needed, when they happen to be passing. Every visit carries more weight precisely because there are fewer of them, and a customer lost after one visit is lost for a long stretch rather than a week.
That gap is also where a shop has no voice. The customer liked the place, meant to come back, and then months of ordinary life happened. Nothing in the shop reaches across that distance, which is why the first visit so often turns out to be the only one.
The card is what reaches across it. It sits with the customer's other cards, it shows progress toward a reward the shop has named, and it updates the moment the counter scans it. On every plan including Free, that progress is visible to the customer without anyone having to tell them.
Fideliya issues the card into the wallet the customer already has open.
Where the QR code goes
The moment to enrol matters more in retail than anywhere else, because if it is missed the next chance may be a season away. That argues for several quiet placements rather than one ask at the counter.
A QR code inside the bag, found when the purchase is unpacked at home and the customer is still pleased with it. A QR on the receipt, which is the last thing in their hand on the way out. A QR by the fitting room or the till, present and unpushy. Each one costs the customer a single scan, and on every plan including Free that scan issues a real Apple Wallet or Google Wallet pass rather than a link to a page they will close.
The card then survives on its own. It sits with the customer's boarding passes and tickets, it updates at every purchase, and it comes back when they change phones because the wallet restores it.
Points or stamps, and which suits a shop
Fideliya runs both, on every plan including Free, and the shop chooses one when it creates the card. The choice is really about how varied the baskets are. A points program earns against what the customer spends, which fits a shop where one customer buys a small accessory and the next buys a coat. A stamp card counts visits toward a reward, which fits a shop that would rather reward the act of coming back than the size of the till receipt.
Whichever is chosen, the card shows where the customer stands and names what comes next, so nobody has to do arithmetic to know whether it is worth another visit. Clarity is most of the design.
What each Fideliya plan carries
Free is a working program rather than a preview. At EUR 0 a month it carries up to 20 customers at one location, issues real cards into both wallets, runs a stamp card or a points program, puts the shop logo and colours on the card, includes the browser scanner used at the counter, and includes one owner broadcast a month.
Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It raises the cap to 1,000 customers across four locations, opens four team seats so staff scan under their own login, includes three broadcasts a month, adds a cover image to the card, and adds gift cards, the referral program and advanced analytics. Enterprise is EUR 99.99 a month, or EUR 79.99 a month billed annually, and carries unlimited customers, twelve locations, eight seats, ten broadcasts a month, three gift card templates and a fully white-label card. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals.
Telling people the new stock landed
Stock in a boutique is finite and seasonal. A piece arrives, there are a handful of it, and the people most likely to want it are the ones who have already been in and liked what they saw. The difficulty has never been knowing who they are; it has been having any way to tell them.
A broadcast is that way. It reaches the lock screen of the customers who chose to keep the shop's card, and it reaches nobody else. Free includes one broadcast a month, Pro includes three and Enterprise includes ten, so how often a shop can do this is set by the plan rather than charged per message, and the plan is also what keeps the channel from being worn out.
What the message says is the shop's to decide. New arrivals, an early window before a sale opens to everyone, a restock of the thing that sold out: all of it lands in the same place, on a card the customer chose to keep.
Getting the card live
Fideliya needs no hardware and no installation. A shop creates the card, sets what earns progress and what the reward is, prints the QR code, and starts scanning from a phone browser. That is true on every plan including Free, so a boutique can have a working program running by the end of the day and decide later whether the customer list has outgrown the free tier.