Fideliya puts a loyalty card into Apple Wallet and Google Wallet, in English, French, Spanish or Arabic, billed in euros. A café, salon or shop creates the card, prints the QR code and starts stamping the same afternoon, alongside whatever till is already on the counter. This page sets that against Square Loyalty, the loyalty program Square builds into its own point of sale.
Where each product works
Fideliya runs wherever Apple Wallet and Google Wallet run. The card is a wallet pass and the staff scanner is a web page, so every business follows the same three steps wherever it trades: create the card, print the QR code, scan the first customer.
Square documents Square Loyalty as available in eight countries: Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States. That list is Square's own, published in its developer documentation for the Loyalty API. The same documentation states that the country code of the phone number used to create a loyalty account must correspond to a country where Square Loyalty is available, so that list is enforced when a customer is enrolled rather than being a matter of local support. A business outside the list cannot enroll a customer into Square Loyalty at all, whatever the price turns out to be.
Square lists Square Loyalty in eight countries. Fideliya runs wherever Apple Wallet and Google Wallet run.
What each Fideliya plan costs
The Free plan is a working loyalty program rather than a preview. At EUR 0 a month it carries up to 20 customers, issues real passes to Apple Wallet and Google Wallet, runs stamp cards or points, and includes the web scanner staff use at the counter.
Pro is EUR 49.99 a month. It raises the customer cap to 1,000, adds the referral program and gift cards, and opens four team seats with roles that limit what each person can change. Enterprise is EUR 99.99 a month, carries unlimited customers and eight seats, and removes the Fideliya mark from the pass so the card shows only the business name and artwork. Billing annually costs about 20 percent less than paying monthly, in euros, Moroccan dirhams, UAE dirhams and Qatari riyals.
Square publishes no standalone price for Square Loyalty on any Square-owned page. Its pricing page presents loyalty as part of a paid Square plan rather than as a line item, so a business comparing running costs is comparing a published Fideliya number against a figure Square does not print.
Alongside the till you already have
Fideliya sits beside the payment setup a business already runs. Staff open the scanner in a phone browser, scan the customer pass, and the stamp or the points land; the till does whatever it was already doing. A market stall or an events pitch with no till at all works the same way. Fideliya does not process card payments and does not intend to, which is why it does not care what does.
Square Loyalty connects to the Square point of sale, and Square processes the payment. For a business already committed to Square that is one fewer moving part. For a business on another till, or weighing a change of till, the loyalty program and the payment choice stay tied together.
Four languages, including right-to-left Arabic
Fideliya mirrors Arabic right-to-left across all three screens a business and its customers actually use: the owner dashboard, the join page a customer reaches from the QR code, and the pass page they open afterwards. Text direction, field order and layout all flip, so an Arabic screen reads the way an Arabic reader expects rather than as English structure wearing Arabic words. The wallet pass carries Arabic field labels, drawn from the same table that serves English, French and Spanish. All of it is on every plan including Free.
Square publishes nothing about Arabic or right-to-left layout for Square Loyalty, and none of the eight countries in its documented list is an Arabic-speaking market.
Cards, rewards and messages
Fideliya runs stamp cards and points, chosen when the card is created, on every plan. Pro adds a referral program that rides on the existing customer pass, and gift cards with one template on Pro and three on Enterprise. Owner-initiated broadcasts are included on every plan: one a month on Free, three on Pro, ten on Enterprise, refilled monthly with no rollover. The pass itself updates on the customer phone after every scan, so the reward count they see is the count the counter just recorded.
Square Loyalty is a points program. Its developer documentation defines accrual rules that award points per visit, per amount spent, per item variation or per category, and lets a seller run up to ten active or scheduled promotions on top. Square says transactional text notifications go out automatically when a customer earns points or a reward, and points campaign sending to Square Marketing, a separate Square product. Square does not publish a referral feature for Square Loyalty; Square Gift Cards is a separate product carrying a 2.5 percent fee on the amount loaded.
Choosing between them
Fideliya fits the business that wants its own loyalty card, in its own language and its own currency, live today and free to start, next to a till it has already chosen. That is the whole product: a wallet pass, a web scanner, and a dashboard that reads correctly in four languages.
The table above sets out the points a business can check before signing up: which countries each product works in, what each plan carries and costs, which wallet the card lands in, and which capability sits behind which plan.